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Understanding Consumer Ethics in China’s Demographic Shift and Social Reforms

Chen, Wei-Fen, Xue Wang, Haiyan Gao, and Ying-yi Hong*. 2019. “Understanding Consumer Ethics in China’s Demographic Shift and Social Reforms”, Asia Pacific Journal of Marketing and Logistics. DOI: 10.1108/APJML-10-2017-0250 (Go)